Pure Promotions is a newer promotional company taking East Lansing by storm, the video mix above is from Dublin Square's "Fire and Ice" party that was a huge hit. Not only did they overhaul Dublin with red and blue lighting effects, they threw in laser and confetti machines for good measure. If that wasn't enough they did a cash prize to the 2 "most liked on facebook" girls in red and blue dresses. Check out PURE's facebook fan page for all the pictures.
DJ Donnie D, who happens to be one of ELB's favorite DJ's is one of PURE's preferred DJ's too. Their next big event is the "Here comes the sun" party at Dublin on Thursday May 10th. If it's anything close to what the fire and ice party was, you won't want to miss it.
The people at PURE are doing a great job turning a standard night into a true over the top party. Stay tuned to ELB for PURE's events as they have really caught our attention.